Social media, energizing tourism of New Hampshire

Last week, my friend shared a link “ Experience New Hampshire at its peak----with our foliage tracker” in Wechat (Chinese version of Facebook).

 

I was shocked when I saw the amazing picture. It was so beautiful! Of course I clicked the link with no hesitate and wanted to know more information. It was an official website of State of New Hampshire Division of Travel and TourismDevelopment, showing plenty of information of traveling in New Hampshire. 

It includes What to Do, What to Eat, Where to Stay, Vacation Ideas, and social media links (such as Facebook, Twitter, Pinterest, Youtube).

I was never thought a government department had a so amazing website and social media platforms. It totally changed my impression of New Hampshire.

Indeed, social media has changed everything, even the Government agencies’ work style. Many government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and effectively than ever before. Some smart government, like New Hampshire Division of Travel and Tourism Development, can use social media to develop local tourism. Let’s explore more about how New Hampshire does this.

1. Official website: http://www.visitnh.gov

They have an official website with rich information. If you are planning to travel there, logging in the official website is enough. You can find anything you need.

They also have two sub-websites, specially for meeting planner and wedding planner. You can find professional service there.

Official meeting planning site of New Hampshire

Official wedding planning site of New Hampshire

2. Social media platforms.

They use as many as social media platforms to interact with people, including Facebook, Twitter, Instagram, Pinterest, You Tube. They really interact with followers frequently, like discussing something, giving advices, or just say Hi.

Part of VisitNH Facebook webpage

3. Activities.

As we known, fall is the best season in North America because the colorful foliage. People come from all over the country and the world to see New Hampshire’s spectacular fall scenery. And more, next Monday (Oct. 12) is Columbus Day, and most people have a long weekend. How shall we enjoy the beautiful autumn? VisitNH gave us many advices: scenic driving, outdoor recreation, visiting farm stands, festivals, agricultural fairs, and attractions. Shopping is also a popular activity during vacation trips to the state.

I also found a special contest in the website---Class Act video awards 2016.

The New Hampshire Division of Travel & Tourism is excited to announce the 2016 Class Act Video Awards! This is your chance to work together with your class and produce a 60 second video showing off all of the things you love and have learned about New Hampshire.  Act, sing, make a commercial, do an interview or reenactment...or come up with a brand new idea of your own! Your video should show visitors to our beautiful state how much fun it is here and help them learn about all the things they can do when they get here.

All of the above is very attracting for travellers, especially for those who live in New England area, near New Hampshire.

Using social media is powerful and effective. And there are other benefits from doing this, like booming local tourism economy, strengthening or rebranding a region's image, attracting former residents back to an area ……

One more video about New Hampshire.

I can't wait to go there and enjoy trees glowing with vibrant colors!

P.S., I have lived in Worcester for one year, but I never heard there was some special large event to attract visitors. You know, Worcester is a historic city for hundreds years, the heart of the Commonwealth and New England. Do you have any idea to boom Worcester?