Explore Popular Food with Social Apps

More and more restaurants are using social media to develop their business and some are 
very successful. It’s a common problem that restaurants want to be engaging with their clientele and get more patrons walking through their doors. Social media is a cheap but effective tool. Wonderful pictures, discount messages, and amount of good reviews are good reasons to attract people to go into the restaurants. Gradually, lots of people form such a habit: searching restaurants through social media APP before going out for dinner. Restaurants social media like Yelp (a restaurants ratings and reviews APP in U.S.), Dianping (a restaurants ratings and reviews APP in China) can guide us to find a nice restaurant and even give us tips to order the most popular dishes. To some extent, restaurants social media are changing the people’s daily life.

If you are travelling in New York for the first time, you want to try the most popular restaurant. You just go to DianPing, and look popular restaurant raking list. The first one on the list is Shake Shack. It offers you as much as information you need, such as price, service, taste, environment, address, phone number... and lots of customers' reviews. Base on this information, you can decide which restaurant you most want to go. It is really a useful tool to find a nice place for eating in an unfamiliar place.

Not only customers but also businessmen who run restaurants like using social media APPs such as Dianping or Yelp, because they’re too easy for guests to use, and too accessible for operators, especially for some new opening restaurants. For example, a new restaurant manager wants to attract more guests, and Dianping can help him do it. Dianping offers the advantage of letting guests sign up to be “friends” or add themselves to e-mail lists that gain them access to special offers and promos that the new restaurant issued. It also encourage guests to share what the experience of dining at their restaurant by adding pictures, videos and descriptions of the experience on Dianping to get coupons.

Based on above, in social media times, advertising is not about the message the restaurants are sending to the guests. It is about the medium through which the guests can most easily be reached. And that medium increasingly is online and through mobile devices.

Restaurant operators who are quick to leverage these media gain access to countless advertising, most of which are free, quick and easy. These are the sort of quick blasts that fit into the lifestyles of most people in 20s and 30s. Additionally, the successful restaurants encourage guests to describe their experience at the restaurant on social media, providing instant word-of-mouth testimony.

The application of social media for restaurant business gives many new restaurants a lot of chance. They do plenty of advertising on social media and make their restaurant become famous only in one month. Those old restaurants that fail to embrace marketing through social media in the coming years would be left behind.